SaaS and payments and even lending represent other combinations contributing to the creation of deep activity systems leading to bigger addressable markets, expedited growth and greater differentiation.
Managing invoices, purchase orders and delinquencies across legacy payment channels including ACH, wire, check, etc. is complex and a painful process. But it doesn’t stop there!
The combination of SaaS and marketplace network effects creates complex activity systems expediting growth, strengthening competitive advantages and expanding addressable markets over time.
Generally speaking, services-focused SMBs in flooring, painting, plumbing, roofing, etc., historically concentrated their efforts within a hyper-local geography to service their immediate local community.
Underwriting software needs to be flexible in order to achieve mass adoption. Prior to joining Nine Four Ventures, I spent 8+ years in multifamily and commercial real estate acquisitions, where I underwrote nearly $10B in transactions.