We’re excited to announce our follow-on investment in Latii, an online materials marketplace, in a $5M Seed round led by Leadout Capital. It’s a privilege to continue investing in Santi, Juan, and the Latii team to pursue their goal of streamlining commerce between US buyers and LatAm manufacturers.
Here is a bit more about the business, opportunity, and why we re-invested.
Latii is a tech-enabled managed marketplace designed to streamline the sourcing of Latin American-made construction materials, with an initial focus on high-quality windows and doors for U.S. buyers. On one side, it aggregates and standardizes Latin American manufacturers and fabricators who have traditionally lacked the scale or resources to enter the U.S. market. On the other, it offers American dealers premium products at competitive prices, with shorter lead times and comparable (or higher) quality. Latii’s digital platform facilitates seamless collaboration between buyers and manufacturers, making the request, quote, approval, and delivery cycle faster and less prone to errors. To enhance this experience, Latii is developing a suite of solutions using machine vision and large language models to reduce quoting times and costs for dealers, ensuring consistent workflows and significant savings.
We believe that Latii is tackling a critical challenge in the construction supply chain with a thoughtful and timely solution. Over the past few years, disruptions from the pandemic and escalating global trade tensions have severely impacted supply chains, driving up costs and extending lead times. This has squeezed margins, diminished customer experiences, and created a difficult operating environment for U.S. buyers, forcing them to consider regionalizing their supply chains. As Latin American manufacturers seek greater access to the U.S. market, increasing LatAm-based supply could introduce healthy competition and help curb rising prices. Latii’s platform is built on trust—a non-negotiable in supply chains—by conducting thorough due diligence, enforcing high-quality standards on the supply side, and delivering white-glove managed services on the buy side. This helps establish a strong competitive moat, positioning Latii’s platform as the industry standard in building long-term trust that encourages repeat transactions between buyers and sellers.
When we first invested in Latii, it was just a vision sparked by Santiago’s experience at Tul, a LatAm construction tech startup, where he recognized the untapped potential of LatAm manufacturing for the rapidly changing US construction supply chain. Latii is now working with some of the largest high-end window and door dealers in Texas and New York as they continue building trust with dealers through their insightful showroom tours and onsite inspections in Mexico. Their team has made continuous strides in refining the product, launching a dealer-facing platform that has streamlined the previously manual quoting process. Now, they’re advancing even further by automating internal quoting and quality assurance processes, with a strong focus on building quality and trust as foundational core elements of the company.
We believe Latii’s impressive progress, combined with its strong product roadmap addressing a variety of use cases and stakeholders, positions the company for continued success. If you’re a building materials supplier, distributor in the Southeast, or a commercial buyer of windows and doors looking to explore a partnership, we encourage you to reach out. Congrats again to the Latii team—we’re pumped to see what the future holds!
The information provided in this blog is not intended to be financial advice or solicitation for any purchase or sale of securities and is the opinion of the author at the time of publication. Investing in securities entails risk, including the risk of principal. Some of the information presented has been provided by third parties, has not been independently verified, and is subject to change without notice. The opinions stated are the opinions of Nine Four Ventures at the time of publication. Past performance is not a guarantee of future returns.
