Building a sustainable brand in today’s eco-conscious climate is something real estate companies can no longer ignore. Not only do renters and owners expect it, it’s imperative to take part in this movement as real estate stands for 40% of overall energy usage globally. Yet, as we see a shift in awareness and adoption there are still those that see the implementation of sustainability or green technology as an overwhelming expense. Here we will take a look at some of the challenges the theme itself presents, the value creation for owners/operators/renters, industry wide initiatives and examples of how and why sustainability is becoming the norm.

If you’d like to connect to learn more about what we are seeing in this space or you’re a founder working to support sustainability initiatives we’d love to hear from you!