First makes it easy for realtors to reach sellers in their network months before they list, they combine people and data science to help real estate professionals get more transactions from the relationships they’ve built and avoid the pain of missing opportunities in their personal sphere.

How they do that is both magical and simple. First analyzes an agent’s network – the contact list, the database, the social connections – using complex data science that identifies the people most likely to sell in the next six to twelve months. Because they’re analyzing over 700 factors on 215 million people across 100 million households, they can often suggest ways to follow up most effectively. It’s like donning infrared goggles on a pitch-dark night. The technology reveals.