Pilot Program

Nine Four Ventures partners with the Laramar Group, a national multifamily property owner and operator with a 30 year track record, to provide startups the opportunity to test their products or platforms on operating properties across various markets and units. Together, our experience, industry connections and vast market reach allows us to provide educated insights to cultivate the advancement of real estate technological innovation. Our objective is to provide valuable operational feedback that allows participating companies to capture a holistic view of their capabilities and path for growth.

Through the Pilot Program, companies will be matched with appropriate markets, assets and teams for a three to six month period where they will have the opportunity to deploy and test their products, receive “feedback from the field”, and exposure to a potentially large customer-base.

In order for startups to receive the most impactful and useful feedback about how their products operate, designated teams from Laramar operations will provide regular assessments based on dedicated topics curated between pilot company participants and the Nine Four Ventures’ pilot team.

At Nine Four Ventures, we believe that concepts require real-world attention and experience to thrive. As we think about the relationship between technology and multifamily assets, innovation becomes more valuable once it is applied and tested on the people and places in which we operate.


We are looking for the most thoughtful, innovative startups in the multifamily space. If you feel you have a product that is ready to be tested within the Laramar portfolio, please apply during open enrollment.

Enrollment Dates


Spring Open Enrollment:

January 16 | Deadline: March 13 | Pilot starts: April 17


Fall Open Enrollment:

July 17 | Deadline: September 18 | Pilot starts: October 16

What we’re looking for:

~ Companies that have a customer-ready platform/software

~ Advanced, problem-solving platforms or products that will update/improve systems, procedure and quality of life in the multifamily space.

~A 3 month to 6 month commitment



What kind of feedback is provided?

Startups will receive regular feedback based on criteria and questions that are provided to the Laramar pilot committee via Nine Four Ventures. Regular calls will be conducted to share feedback with each company.  At the end of each pilot program a feedback deep-dive will be conducted by Laramar. Nine Four Ventures will share the results and provide each company a final report.


Is there potential for a partnership with Laramar once the program is complete?



Is there potential for an investment from Nine Four once the program is complete?



What if we aren’t accepted?

If you are not accepted during open enrollment, we encourage you to stay in touch and apply again.  Only a handful of startups will be chosen per enrollment period and acceptance opportunities may simply be based on capacity.


How many multifamily units does Laramar currently have and where are they located?

Laramar owns approximately 12,000 multifamily units and 500,000 sf of commercial properties nationwide with concentrations in Chicago, Los Angeles, Denver, Minneapolis, Washington DC, and Tampa.


What types of properties does Laramar own?

Laramar owns properties ranging in size from 10 units to over 500 units. They specialize in urban neighborhood, garden-style and new construction. This variance is optimal for piloting as we can cater your technology with the correct property/portfolio.