Branding For The Now

We live in a time where the product and software landscape is overwhelmingly saturated. For consumers, over-stimulation is very real – sorting through a sea of brands to find the ones that resonate, keep their promise, and continuously surprise and delight is almost a task in itself.

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PropTech: Raising the Bar

Reflecting on that experience, I noticed that there were things we did as a team that can now be augmented by technology. What was previously winning awards is now likely “table stakes” made possible by some of the technology and software solutions that are out there.

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Nine Four

We believe that maintaining the status quo as it pertains to technology is not a choice if you want to be successful, and looking forward, we hope to be a catalyst to drive technological change and adoption in the industry.

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The Corporate Challenge

Since so many industries collide with the built environment, monitoring the startup landscape can be daunting. To move up the learning curve the fastest, we believe firms new to the space should partner with those that already have the knowledge and networks in PropTech.

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Furniture as a Service

Today’s modern workplace is shifting towards a more dynamic, fast changing and disparate environment. As a result, high growth startups need to keep up and provide the newest and best office amenities to keep employee retention high and churn low in this competitive recruiting marketplace.

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The Incumbent Advantage

As we are in the early innings of real estate technology adoption, we are seeing new tech-enabled platforms enter the space. Many of these platforms are challenging the traditional incumbents in the space, ranging from service providers to hardware to property management systems.

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